A leafy residential street and rooftops in Norwich

Norwich financial planning, shaped around your life

From our Norwich office, we help people across the city and Norfolk turn pensions, investments and long-term ambitions into one coherent plan. Independent financial advice in Norwich, clear conversations and evidence guide every recommendation.

A Norwich advice firm for real lives, not product targets.

rockwealth was created after our founders saw traditional advice become too focused on transactions and products. Our approach to personal financial planning begins with your family, responsibilities and ambitions, then brings every financial decision back to the life you want your money to support.

Personal planning for Norwich families, individuals and business owners

Family enjoying time together outdoors

One clear view across pensions, investments, tax and family priorities

Local Norwich relationships with the rockwealth team, backed by an established UK-wide firm

Scenic coastal view - Norwich Harbour and Norfolk

Advice designed for your next chapter in Norwich and beyond

What we believe

What Norwich clients can expect from us.
Clear thinking, joined-up advice and a plan grounded in their lives.

01

Approachable & professional

Norwich clients can expect careful professional advice delivered through straightforward, human conversations.

02

Open and honest

We explain the reasoning, trade-offs and costs plainly, without hidden agendas or unnecessary jargon.

03

We listen first

Before discussing solutions, we learn what matters to you, who depends on you and what a good future looks like.

04

See the whole picture

Pensions, investments, tax and estate decisions make more sense when viewed together through a long-term plan.

05

Enjoy the experience

Planning should reduce uncertainty and help you feel more at ease with your money, not create more administration.

06

Evidence-based approach

Investment recommendations follow a structured, disciplined approach rooted in academic research rather than market prediction.

Money is a resource, not the destination. Our role is to help Norwich clients use it with purpose - for experiences, family, contribution and the freedom to make choices.

Professional standards behind our Norwich advice

Financial Planners certified by the CII

Watch Matt's guide

Why professional financial advice can matter

Chartered Financial Planner Matt Frary explores the hidden risks of managing investments and seeking to make complex pension decisions alone, from emotional choices and tax pitfalls to changing pension rules. Discover how expert advice, long-term planning and behavioural coaching can help you avoid costly mistakes and approach life's changes with greater structure, reassurance and peace of mind.

Choose where to explore next

Understand how our advice process works and review our fixed-fee approach before arranging an initial conversation.

Learn how we work
Ready to take control of your financial future?
01603 542080
Matt Frary
Hi, I'm Matt Frary

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Matt Frary

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Your dedicated adviser
Matt Frary APFS Director | Chartered Financial Planner
rockwealth | Norwich, Norfolk