Invest with a purpose and a repeatable plan
Build an investment strategy around your goals, time horizon and capacity for loss, using diversification and evidence instead of forecasts.
Our investment philosophy
An evidence-led way to invest
We don't try to outsmart the market. Instead, we capture market returns efficiently and let compound growth do the heavy lifting. Here's how we invest.
Evidence over opinion
Recommendations draw on long-run market evidence and a repeatable process. Forecasts and fashionable ideas do not determine how a portfolio is built.
Global diversification
Spreading capital across regions, sectors and many companies reduces reliance on any one investment story. The exact mix reflects the risk appropriate to your plan.
Low costs matter
Charges are one of the few investment variables that can be known in advance. We assess fund, platform and advice costs together and explain their effect clearly.
Stay the course
A written strategy provides something dependable to return to when markets are noisy. Reviews centre on your goals and circumstances rather than recent winners or alarming headlines.
Watch our documentary
Evidence-Based Investing Explained
Discover why the world's most successful investors use evidence-based strategies, and how this approach can work for you.
Why evidence beats emotion
Most investors underperform the market because of emotional decisions - buying high when confident, selling low when scared. Our systematic approach removes emotion from investing.
We use the same evidence-based principles employed by the world's largest pension funds and endowments. It's not exciting, but it works.
Common investment questions
What do you invest in?
We generally use diversified funds spanning developed and emerging markets, with an asset allocation chosen for your objectives and ability to accept loss. Specific holdings follow from the personal recommendation.
Why don't you pick stocks?
Consistently identifying future winners is extremely difficult. Broad diversification avoids making your future depend on a few forecasts and provides a more reliable basis for long-term planning.
How do you manage risk?
We distinguish your attitude to fluctuations from your financial capacity to absorb loss. Diversification, suitable asset allocation and periodic rebalancing then keep portfolio risk connected to those findings.
What are your fees?
Advice is normally charged as a fixed fee agreed before work starts. Where a percentage charge would be cheaper for a smaller portfolio, we will explain that option. Underlying funds typically cost 0.2-0.4%, against an FCA-reported active fund average of 0.89%. Our full adviser fee structure sets it all out. Platform charges are separate from advice and underlying fund charges; we disclose the full cost before implementation.
How to meet with us
Our office is based at our Norwich office at St Georges Works, 51 Colegate, Norwich. Meetings can also be held online for clients across the region.
rockwealth Norwich IFA
St Georges Works, 51 Colegate, Norwich, NR3 1DD
Putting the subject in context
How this service fits your wider plan
Investment advice should begin with purpose. Time horizon, spending plans, loss tolerance and existing wealth all matter before a suitable mix of assets can be considered.
Clients seeking area-specific support can explore investment advice from our Norwich team. Investing is often connected to Norwich financial planning, planning retirement in Norwich and pension decisions with a Norwich adviser.
Learn more about rockwealth in Norwich or meet the people behind our advice.
Start with the question that is on your mind
You do not need to arrive with everything organised. Tell us what has changed, what feels uncertain or what you want life to look like next. We will explain whether our Norwich team can help and what the next step would involve.
